RAW is one of the European market leaders in workplace safety and environmental protection products. We have done PR for RAW and covered a variety of themes for them. RAW is involved in different activities like dust binding materials on construction sites and unpaved roadways, chloride-free substances to substitute road salt in order to protect the vegetation, right product choice for oil absorption indoors and outdoors, recommendations for the sustainable handling of hazardous substances, etc. In a nut shell, the themes that we handle for their PR are just as diverse as the targeted groups of the RAW Company.
In order to position RAW as an expert for the various sectors, we have established a target-group-specific PR strategy: This enables us to precisely place important topics and continually expand the visibility and awareness of RAW in the individual customer segments.