Distribution strategy

Every national market has its peculiarities especially with regard to the type of distribution or distribution channels. France and Germany are no exceptions to this rule!

In cases of distribution of certain products, new entries or product launches, German and France vary enormously. It’s therefore advisable to get acquainted to these differences in order to avoid eventualities when it comes to trading with these countries. For example, Procedures of distribution of products which are mainly distributed through craftsmen businesses in Germany are distributed through groups of organized retailers in France who in turn works together with their own or third-party assembly teams (eg windows, doors and gates teams). As a connoisseur of the various trades of the construction industry and their sales channels, we actively support you in the search for sales partners, sales representatives or train your own sales representatives in Germany and in France. We accompany you to the contract negotiations and are also happy to be the first point of contact for the French and/or German side in order to eliminate language and mentality barriers.