Analyse

Market and competitive analysis

Generally, the market for construction and building materials has great sales potential in both countries due to the growing emphasis on the environmental laws. Products that contribute to increased energy efficiency, sustainably produced raw materials and technologies which conform to renewable energy sources are in high demand.

Nevertheless, it is advisable to carry out a market and competition analysis in order to be able to estimate the market potential of your own products. We answer questions such as "What is the demand?", "What competitors are there?" "What are their strongholds or weaknesses compared to our products?" And if necessary, make contact with experts to comprehensively cover the legal context.

After a thorough research we then discuss with you our recommendations based on the positioning of your brand or your products and services in the French and/or German market.